The Academy · Coaching & public speaking
Learn to lead through the shift.
Courses, coaching and keynotes from Captain Said Saidi — nineteen years at the front line of GCC technology, distilled into practical programs on AI-era leadership, storytelling, resilience and career growth.
Three ways to learn
Pick your path.
Self-paced programs
Video courses you can start today — from AI fluency for professionals to personal branding and the art of the story. Lifetime access, certificates included.
See courses →1:1 and group coaching
Focused sessions for leaders, founders and rising professionals navigating change: career moves, communication, visibility and resilience.
Explore coaching →Keynotes & workshops
Motivational and technology keynotes in Arabic, English or French for conferences, corporate events, universities and government forums.
Book a keynote →Featured courses
Enrolling now.
AI Fluency for Professionals
Understand what agentic AI actually changes about your job, and build a personal workflow that makes you faster, sharper and harder to replace.
Join the waitlist →The Story That Sells
How Said built a 1.6M+ audience with real stories — and how to find, shape and deliver yours on LinkedIn, Instagram and on stage.
Join the waitlist →Resilience by Design
A practical program on rebuilding after setbacks — from a cancer survivor and father of four who rebuilt more than once.
Join the waitlist →New courses are announced first to the waitlist and on Instagram.
Free to start
Begin with the free sessions.
Short lectures and recorded talks to get a feel for the approach before you commit to a full program.
- Information is either for you or against you — how to read the AI news cycle
- The power of simplicity — a talk on focus in a noisy era
- From Tunisia to the UAE — the journey behind the voice
Waitlist
Be first in when enrollment opens.
Leave your email and we will send the course dates, early-bird pricing and the free first lesson.
Bring Said to your team.
Workshops and keynotes for organizations across the GCC — in the room or on stage.
Continue exploring